Lotus keeps steady flow of drought tips going. Lotus Communications
is using its bullhorn to encourage listeners to conserve water out west
during continued drought conditions. All 32 of its stations in June began
broadcasting 10-15 second conservation tips that air 25 times per week.
Produced in-house, the tips range from simple suggestions (to turn off the
water while brushing your teeth, for instance) to facts about the drought,
which has affected most every state west of the Rocky Mountains. Lotus owns
32 stations in California, Arizona and Nevada, all of which have been severely
impacted by the water shortage. In addition to the short-form PSAs, Lotus
stations carry a 30-minute weekly program, "Water Action 411 with Shawn
Fazeli," on Sunday mornings. It originates at ethnic "Radio Iran" KIRN,
Los Angeles (670), hosted by Fazeli, a longtime conservation crusader. Guests
range from farmers dealing with the drought to professors and other experts.
The company's Hispanic stations air their own Spanish-language version of
the show. "Once you start doing this on the airwaves, your staff starts
commenting on the tips and it spreads out into the community," Lotus regional
manager Tony Bonnnici says. Audience awareness for the tips is growing-along
with client interest. "At this point we could open them up for sponsorships,
like you do with traffic reports," Bonnnici says. "When you put something
on the air that has public interest, it has value." The tips carry the slogan:
"Save Water. Save our planet. Save your money." They're shared across the
company's stations via a proprietary Lotus website and voiced by local station
personnel. "It's part of our obligation as a broadcaster to encourage people
to use water wisely," Bonnici says, "and one that we're damn proud to be
doing."
Source: INSIDE RADIO™
Published on: Tuesday, July 7, 2015
Source: INSIDE RADIO™
Published on: Tuesday, July 7, 2015
Water
Action General Information by Shan Fazeli - English - 1 minute PSA
Water Action General Information by Shan Fazeli - English - 30 minutes
Water Action General Information by Shan Fazeli - English - 30 minutes